Women and children wearing robes stand around a fountain. One of the women holds a naked baby, preparing to wash it in the fountain. Text at the top and bottom of the card reads, “Perfumed with Hoyt’s German Cologne. Fragrant & Lasting. Trial Size 25 Cts. Medium Size 50 Cts. Large Bottles $1.00. E. W. Hoyt & Co. Proprietors, Lowell, Mass.”
The verso is a text advertisement for the product and the seller J. G. Northcraft of Abilene, Kansas.