Spencer Museum of Art The University of Kansas

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trade card, Ayer's Hair Vigor
  • United States
  • trade card, Ayer's Hair Vigor, late 1800s
  • Where object was made: United States
  • chromolithograph
  • Object Height/Width: 68 x 108 mm
    Object Height/Width: 2 11/16 x 4 1/4 in
  • William Bridges Thayer Memorial
  • Not on display
  • 1928.8030

Four mermaids in the foreground are on the edge of a tropical island. They are brushing and caring for their hair using Ayer’s Hair Vigor. One of the mermaids holds a crate of the product. A fifth mermaid swims toward a sinking ship in the background. Text across the top reads: “Ayer’s Hair Vigor for the Toilet Restores Gray Hair to its Natural Vitality and Color.” A blue stamp in the outline of a house has been placed in the top center of the card. Text inside the stamp reads “From City Pharmacy, Abilene, Kan.”
The verso is a text advertisement for the product which is prepared by Dr. J. C. Ayer and Co., Lowell, Mass, U. S. A.