Spencer Museum of Art The University of Kansas

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commercial advertisement for Dye's Chili - mailing label
  • Coy Avon Seward
    born: Chase, Kansas, United States ; died: Wichita, Kansas, United States ; active: United States
  • commercial advertisement for Dye's Chili - mailing label, 1924
  • Where object was made: United States
  • Collection of Barbara Thompson, granddaughter of C. A. Seward
  • Not on display
  • EL2010.011
  • Loan: Not in the Spencer's collection
Label Text

Exhibition Label:
“C.A. Seward: Artist and Draftsman,” Feb-2010, Kate Meyer
W.A. Dye, the Wichita-based “Chili King of the West,” hired Seward to produce the packaging and trademark for Dye’s Chili. Although the business ceased production in the 1960s, Seward’s trademark, “Juan, the Chile Kid,” was always used for the company’s promotion and packaging.