Spencer Museum of Art The University of Kansas

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commercial advertisement for Dye's Chili - red circular label
  • Coy Avon Seward
    1884–1939
    born: Chase, Kansas, United States ; died: Wichita, Kansas, United States ; active: United States
  • commercial advertisement for Dye's Chili - red circular label, 1924
  • Collection of Barbara Thompson, granddaughter of C. A. Seward
  • Not on display
  • EL2010.009
  • Loan: Not in the Spencer's collection
Label Text
Exhibitions

Exhibition Label:
“C.A. Seward: Artist and Draftsman,” Feb-2010, Kate Meyer
W.A. Dye, the Wichita-based “Chili King of the West,” hired Seward to produce the packaging and trademark for Dye’s Chili. Although the business ceased production in the 1960s, Seward’s trademark, “Juan, the Chile Kid,” was always used for the company’s promotion and packaging.